MTN Play store

UI Design + Direction @ Aqua

01. Introduction
MTN Play is a online store that offers it’s customers top international content and the hottest local downloads.
The task was to investigate how the current user base will engage with the platform in the next five years. Our approach was an e-Commerce solution embedded within content discovery and exploration, this was all underpinned by social proofing and contextual adaptive content served to each user.
02. UI Elements
03. Prototype video

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